Tuesday, July 22, 2008

Introduction to Keyword Elite

Keyword Elite describes the practise of looking at what users are searching for and how they search for it on the Internet. More specifically, Keyword Elite helps us understand the types of things people are trying to find, as well as the words they’re using. Using Keyword Elite you can discover if “technics turntables” are more popular than “numark turntables“ or if people prefer to use the word “turntable“ or “decks“ or “wheels of steel” when they’re searching for these record players.







The really cool thing about Keyword Research is that we can go beyond the basics with this information and use measures that help us find out if we should be trying to sell turntables at all. We can see how much competition we may be up against and decide if in fact we should be targeting smaller markets such as turntable “slip mats” instead. So we may find ourselves a popular little niche market that has little competition – a little niche in which it will be easier for our website to be seen among the “noise” of all the other websites.

Keyword Elite also allows you to compare your website against the best of the best in its niche. You get to examine how your site rates against the best sites for particular keywords. You get to see how these sites are structured, what they have in common and how you can maximize what they have in common for your own benefits and that of your Pay Per Click campaign. A lot of people have made money through this method of following the masters of the game and doing what they do before others get a hang of it. Social network sites are what they are today because people saw sites like MySpace and Hi5 and decided they could do better by standing on the shoulders of these giants. Why sweat and do the work from scratch when you can easily build on what others have done? Learn what they have implemented in their own campaigns that make them so successful and learn how you can implement this in your own Pay Per Click campaign as well. Keyword Elite makes this easy and an automated process.

What I look for is keyword on the website, to make sure that no one also my keywords, or something that matches to my for example the total people look at the website plus view counts, Keyword Elite can show how many searches were performed for certain keywords. Below I have included a screenshot of the search returns for the word "auto parts", your niche. As you can see the potential is really huge, and don’t forget this is just for a few selected keywords, there are literally thousands of keywords related to auto parts. These people are all looking for what your website will be supplying, if only a small handful of these people visit your website and click on your ads or buy products, the earning potential will be huge!

Using Keyword Elite, you can actually see all the different ways that people find products like “slip mats“. While many searchers use just the basic search term, others seek more specific items such as “butter rug slip mats“. Using Keyword Elite, we can tap into these kinds of hot topics. I mean unless you were in the scene, how on earth would you find out that people actually use the term “butter” and “rug“ together to describe anything at all!

Source: Keyword Elite

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